Privacy Policy

Lexi Incorporated (“we”, “us”) builds Magic, a local-first writing app for iOS. This policy explains what information Magic processes, what stays on your device, and what limited analytics we may collect when you choose to share it.

Summary

• Your writing stays on your device. We do not receive your notes, rewritten text, or audio transcripts for cloud processing.
• Magic does not require an account.
• Anonymous usage analytics are optional and can be turned off in Settings.
• We do not use your data for advertising and do not sell personal information.

Information stored on your device

Magic stores your threads, cards, and preferences locally on your iPhone using on-device storage. Rewriting runs on your device with Apple Intelligence or a downloaded local model. That content is not uploaded to our servers for rewriting.

Microphone access

If you use dictation, Magic requests microphone access so speech can be converted to text on your device. We do not collect or store audio recordings on our servers.

Optional anonymous usage analytics

If you leave Share Anonymous Usage Data enabled in Settings, Magic sends limited, content-free events to PostHog (EU-hosted at eu.i.posthog.com). These events help us understand whether features work and where the app crashes.

Analytics events may include, for example:

• App screens visited and coarse feature usage
• Whether dictation was used, without audio or transcript content
• Rewrite success or failure, duration, and model identifier
• Crash and error diagnostics
• Whether feedback included an attachment, without attachment content

Analytics events do not include your note text, rewritten output, message bodies, audio, transcripts, or other user-generated content. PostHog is configured without session replay and without person profiles. You can opt out at any time in Settings → Data Controls.

Feedback you choose to send

If you use Send Feedback, you may include a description and optionally attach a screenshot or screen recording. That submission is sent to our support workflow so we can investigate bugs. Please do not include sensitive personal information unless necessary. Feedback metadata may include app version, device model, and OS version.

What we do not collect

• Accounts, passwords, or contact details unless you email us directly
• Your writing, rewritten text, or dictation content for analytics
• Precise location
• Advertising identifiers for cross-app tracking

Children

Magic is not directed to children under 13, and we do not knowingly collect personal information from children.

Data retention

Content you create remains on your device until you delete it or remove the app. Anonymous analytics events are retained by PostHog according to our project settings for product improvement and reliability monitoring.

Your choices

• Turn off anonymous usage analytics in Settings → Data Controls
• Delete local content by removing threads or uninstalling the app
• Revoke microphone permission in iOS Settings

Changes

We may update this policy as Magic evolves. We will post the current version at https://magic.lexi.me/privacy.

Contact

Questions about privacy? Email hello@lexi.me.